erinlaura: The Hidden Gem



For our first issue, we had the privilege of sitting down with Erin Johnson, the girl boss behind the erinlaura jewelry label. Here are some snippets from our interview but be sure to read the full article here.

What sparked your idea for the jewelry line?

I was actually shopping the market for something for myself. I have always loved semi precious stones and I wanted something that could be worn everyday yet had a strong statement.

What does your creative process look like + where do you find your inspiration?

I find inspiration from people I come across everyday that make me think differently. However to be honest most of my ideas for the jewelry come to me in the shower or in a dream.

What is the most difficult aspect of being an entrepreneur?

You can take the ups and downs of your business personally even though it’s just business. The key is to not become defeated by the downs but instead to become inspired.

Do you have a long term vision for your business?

My vision for the future of erinlaura is to be a well known jewelry line in multiple markets. To have a strong following of erinlaura girls that have loyalty to the brand and love it! Community plays a big role in getting demand for you product. I would love to see erinlaura jewelry have it’s own community or following as it grows and I can’t wait to have a team of erinlaura staff to work with.

Follow her on Insta @ERINLAURAJ and shop on her website @

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